The Medium is the Message with Sponsored Intramural Uniforms

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San Francisco, CA January 11, 2005 Ideal Medium, the marketing firm specializing in unique advertising mediums, is offering free numbered uniforms to College Intramural teams.

The offer, for up to 10 numbered shirts in team colors, was created to focus attention on often poorly funded college intramural programs.

Regardless of skill level everyone enjoys the camaraderie of sports, notes co-founder Michael LaPeter, but the programs are mostly ignored by colleges and theres no money for gear. Were offering students something truly useful while providing sponsors an outlet to reach a coveted market in a meaningful way. Students dont just see the sponsors message- they understand and appreciate that the sponsor provided the uniform theyre wearing.

The company is in talks with additional sponsors and plans to eventually provide a full range of sponsored gear, including uniforms and equipment. Sponsorship opportunities and additional information are available at the companys website,

Providing free uniforms is just one more way the company has harnessed the power of unique mediums. Almost any medium, including print, clothing, vehicles, and everyday objects can be customized to help spread a chosen message, giving rise to the companys slogan: Whats your Ideal Medium?

Ideal Medium identifies unique mediums to creatively connect with customers on a meaningful level. Campaigns can be built around Ideal Mediums current projects or custom designed for a sponsors specific need.


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